Is it an image that you love where you are several years younger than you are in reality?
Is it an image where you were captured at an event and it just happens to be a good photo of you?
All of these questions are asking if you are a businessperson of integrity who would like your possible clients to see the real you. If you have no image at all, then it begs the question, why not? Do you have something to hide or don’t you want to spend money on your business?
We all know the saying ‘people buy from people’ and it is true To have profile images on all of your social media and your website that show a professional businessperson demonstrates that you are investing time for marketing into your business, even if in a small way.
A perfect portfolio image for me is one where the person in the image makes eye contact with the onlooker.
Your image should match your business, so if you are an undertaker, you don’t want a picture of you smiling inanely, but one where you look reassuring and at the same time giving the client confidence that you will do the job respectfully. If you are a milliner you may well be wearing one of your designed hats, but be sure that people can see your eyes.