Do you think it matters if your business photos are in colour or black and white? My answer would be that it depends what you are going to use them for.
The style of your website, and or brand will, and should impact on the choice you make.
Journalists and PR consultants will tell you that on the whole, the media prefer to use colour images. Therefore, if you have a preference for black and white images on your website and social media, it is important you also keep colour versions of all photos.
Colour catches the eye. It is vibrant, and if you and your brand are colourful, then black and white photography probably won’t deliver your message with the same success. You may be someone who always wears clothing linked to your brand colour, therefore this needs to be visible.
Your portfolio image can be given context by the colours that match the season;
Products may well define your choice too. For example, food looks much more appetizing if you can see the rich colours. Although the clarity of the image remains, removing the colour in this image looses any vibrancy.
The image below looks dramatic in both colour and black and white.
Black and white on the other hand is timeless, dramatic and can create mood.
Sometimes, black and white images can help to keep us focused on the most important point in a photo. If an office is cluttered and is where the client wants to be photographed, then this is a case in point for the use of black and white images. Your eye is taken to the main point you want to see. Also the removal of colour can help you to focus on the emotional state of someone.
It’s your choice. Life in colour or black and white?